🔗 Share this article

Users will soon have a updated setting that allows them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

This change is being tested over the coming weeks before a global rollout. This shift comes amid a rise in AI-generated material, spurred by recent content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A considerable share of this output is deemed low-quality AI content, a term for substandard, factory-style content that is typically illogical or bizarre.

Based on user feedback that many people like content made with AI tools, including digital art to science explainers, and we aim to provide users the ability to see more or less of that, based on their own preferences,” said a platform representative.

Volume and Proportions

The platform shared that there are presently 1.3bn videos on its app labeled as artificially created. Collectively, in excess of 100 m pieces of content are uploaded to the platform daily, making clips made by AI a relatively small percentage of its total content library.

User Control Features

Members will be capable of reduce or increase the volume of artificial media they watch by using the content preference option in the application and choosing the AI content topic. Other topics that can already be modified under the tool cover politics, style, cosmetics, and movement.

AI Disclosure Rules

TikTok’s rules oblige users to tag lifelike artificially created content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its user guidelines.

Additionally, the platform will now add an AI-generated label to content made using its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This action is aimed to stop users from seeking to evade the disclosure requirement.

AI Literacy Programs

The company is additionally launching a $2 million AI literacy fund for professionals and institutions to create informative material about ethical AI use. This project will support non-profit groups dedicated to teaching programming and robotics.

Platform Protection

The platform has defended its content review process, during discussion over proposals to cut jobs for numerous review team members in the United Kingdom. TikTok is planning to eliminate 439 jobs in its user protection department in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it is viewed by staff. The platform reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its automated systems.

It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”